Translated as “brilliant and gorgeous”, Hana features both high and low output moving coil cartridges noted worldwide for their sound and value.

“Extraordinary”– Geoff Husband, TNT France 
“Captivating” – Matthias Böde, Stereo Germany
“Exemplary” – audioFi.net Singapore  
“Remarkable” – Michael Fremer, Analog Planet
“Awesome-r”  – Paul Rigby, HiFi+ UK



Fall in Love with your Vinyl again 

With its special Japanese character and meaning, “華”, Hana brand moving coil cartridges manufactured by Excel Sound deliver the most “Brilliant and Gorgeous” performance for vinyl music lovers and audiophiles. This HANA sound comes from superb design, engineering excellence, and decades of experience by Masao Okada, the Excel Sound cartridge design Master and his team. 

For over 50 years, Excel Sound and Okada-san have manufactured many famous phono cartridges for numerous respected audio companies around the world. Their own HANA brand, introduced in 2016, has achieved global recognition for world-class analog music reproduction and incredible value. 

Excel Sound designs and manufactures all the major parts, producing affordable cartridges with an excellent sound quality. Specialized tooling improves the price/quality ratio, with manufactured parts designed for maximum performance and consistency. Excel’s experienced craftsmen skillfully hand assemble all the parts into an excellent finished product, producing the consistently “Brilliant and Gorgeous” HANA sound. 

HANA features multiple series of moving coil phono cartridges including the Nude Diamond “Umami Red”, Microline “M”, Shibata “S”, and Elliptical “E” models. All hand-made in Yokohama, Japan.